Fix What’s Actually Slow, Not What’s Easy to Fix
Core Web Vitals optimization and performance tuning for faster load times and better search rankings.
Most speed work targets whatever a scoring tool flags first, which is rarely what users experience. Raxe Tech profiles where time is genuinely lost — render-blocking resources, oversized images, slow server response, heavy third-party scripts — and fixes the bottlenecks that move Core Web Vitals and real load times, not just the score on a report.
Why Businesses Choose Raxe Tech
Diagnosis Before Optimisation
We profile the actual bottleneck rather than applying a generic checklist, so effort goes where it changes load time for real visitors.
Core Web Vitals Focus
Work targets LCP, CLS, and interaction responsiveness specifically, because these are the metrics search engines actually use.
Image & Asset Optimisation
Modern formats, correct sizing, compression, and lazy loading for below-fold media, usually the single largest win on content-heavy pages.
Render-Blocking Removal
Critical CSS, deferred scripts, and font loading strategy so the page paints without waiting on resources it does not need yet.
Third-Party Script Control
Auditing analytics, chat, and marketing tags, which are frequently the largest cause of poor interaction responsiveness.
Server & Caching Layer
Response time, caching, compression, and CDN configuration, because front-end tuning cannot compensate for a slow server.
What’s Included
- Performance audit and bottleneck profiling
- Core Web Vitals measurement (LCP, CLS, INP)
- Image compression and modern format conversion
- Lazy loading for below-fold media
- Critical CSS and render-blocking resource removal
- JavaScript deferral and bundle reduction
- Font loading optimisation
- Server response, caching, and compression tuning
- CDN configuration
- Before-and-after reporting with ongoing options
Our Process
- 01
Audit
We measure current performance and profile where time is lost.
- 02
Prioritisation
Fixes ranked by impact on real load time, not report score.
- 03
Optimisation
Assets, code, fonts, and render path addressed.
- 04
Server Tuning
Caching, compression, and CDN configuration applied.
- 05
Verification
Re-measurement against the original baseline.
- 06
Reporting & Support
Before-and-after results with ongoing monitoring available.
Frequently Asked Questions
What are Core Web Vitals?
Core Web Vitals are the performance metrics search engines use to assess user experience — largest contentful paint (LCP) for loading, cumulative layout shift (CLS) for visual stability, and interaction to next paint (INP) for responsiveness.
Does website speed affect search rankings?
Yes. Core Web Vitals are a ranking signal, and slow pages also increase bounce rates, so speed affects both how search engines assess the site and how visitors behave on it.
What usually makes a website slow?
The most common causes are oversized images, render-blocking CSS and JavaScript, heavy third-party scripts such as chat and marketing tags, slow server response times, and missing caching.
Will optimisation change how my site looks?
No. Speed optimisation targets how resources are delivered and rendered rather than the design itself, so the site looks the same while loading faster.
Can you improve speed without rebuilding the site?
In most cases yes. Substantial gains usually come from asset optimisation, caching, and render path fixes on the existing build, with a rebuild only warranted when the underlying architecture is the bottleneck.
How much faster will my site be?
Improvement depends on the current bottlenecks and how much of the stack can be changed, which is why an audit comes first and results are reported against a measured baseline rather than promised in advance.
Do third-party scripts really slow a site down?
Yes. Analytics, chat widgets, and marketing tags execute on the main thread and are frequently the largest contributor to poor interaction responsiveness, which is why they are audited as part of the work.
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