Know Which Clicks Actually Became Customers
Targeted ad campaigns with Google Analytics 4, Meta Pixel, and conversion tracking configured correctly.
Ad spend without reliable conversion tracking is guesswork with a budget attached. Raxe Tech sets up campaigns alongside the measurement they depend on — GA4, Meta Pixel, and server-side events configured so conversions are attributed to the right source. When tracking is correct, the decision about where to spend more stops being an opinion.
Why Businesses Choose Raxe Tech
Tracking Before Spending
Measurement is verified before budget scales, because campaign decisions built on broken tracking are worse than no data at all.
Correct Conversion Attribution
Events configured so purchases, leads, and calls are attributed to the campaign, keyword, or channel that actually produced them.
Server-Side Event Tracking
Server-side events where appropriate, so conversion data survives ad blockers and browser tracking restrictions that break client-side pixels.
Search Intent Targeting
Campaigns structured around buying intent rather than broad traffic, with negative keywords to stop spend leaking to irrelevant queries.
Landing Page Alignment
Ad messaging matched to landing page content, since a strong click on a mismatched page just costs money.
Reporting on Outcomes
Cost per acquisition and return on ad spend rather than impressions and clicks that do not indicate business result.
What’s Included
- Tracking audit and measurement plan
- Google Analytics 4 setup and configuration
- Google Tag Manager implementation
- Meta Pixel and conversion API setup
- Conversion and event tracking configuration
- Server-side event tracking where appropriate
- Google Ads campaign structure and setup
- Keyword research and negative keyword lists
- Ad copy and landing page alignment
- Performance reporting on cost per acquisition and ROAS
Our Process
- 01
Tracking Audit
We verify what is currently measured and what is broken.
- 02
Measurement Setup
GA4, Tag Manager, and conversion events configured and tested.
- 03
Campaign Structure
Account, campaigns, and keyword groups built around intent.
- 04
Launch
Campaigns go live with conversion tracking verified first.
- 05
Optimisation
Bids, keywords, and creative refined against conversion data.
- 06
Reporting
Regular reporting on acquisition cost and return on ad spend.
Frequently Asked Questions
Why does conversion tracking need to be set up before running ads?
Without reliable conversion tracking there is no way to tell which campaigns, keywords, or channels produce customers, so budget decisions are made on clicks and impressions rather than actual business results.
What is Google Analytics 4?
Google Analytics 4 is Google’s analytics platform, which measures user interactions as events across websites and apps and is used to track conversions and attribute them to traffic sources.
What is server-side event tracking and why does it matter?
Server-side tracking sends conversion events from your server rather than the browser, so data is not lost to ad blockers or browser privacy restrictions that prevent client-side pixels from firing.
How do you stop ad budget being wasted?
Campaigns are structured around buying intent and supported by negative keyword lists that prevent ads showing on irrelevant searches, with ongoing refinement based on which queries actually convert.
Can you track phone calls and form submissions as conversions?
Yes. Conversion tracking can cover form submissions, phone calls, purchases, and other meaningful actions, so reporting reflects the outcomes that matter to your business.
What results should we expect from Google Ads?
Results depend on your market, competition, margins, and budget, which is why measurement is established first and performance is reported against cost per acquisition and return on ad spend rather than promised in advance.
Does Meta Pixel still work with browser privacy changes?
Client-side pixels lose data to ad blockers and privacy restrictions, which is why conversion API and server-side event tracking are used alongside them to recover attribution that would otherwise be missing.
Related services
Corporate Website Design & Development
Custom, responsive corporate websites crafted for maximum engagement, high conversion rates, and fast load speeds.
Read more →Professional E-Commerce Stores
High-performing online stores with seamless checkout, inventory sync, and multi-currency payment integration.
Read more →Mobile App Design & Development
Native & cross-platform iOS and Android mobile applications engineered for exceptional user experience.
Read more →Ready to Spend on Ads That You Can Actually Measure?
Let’s fix tracking first, then build campaigns judged on customers rather than clicks.
Start Your Project