Rank in Search — and in AI Answers
Technical SEO, on-page optimization, and Generative Engine Optimization (GEO) for visibility across search and AI answer engines.
Search is no longer only about ten blue links. A growing share of queries are answered directly by AI engines that cite a handful of sources — and most of those crawlers do not execute JavaScript. Raxe Tech covers both: the technical and content work that earns traditional rankings, and the structure that makes your pages usable as a cited source in AI-generated answers.
Why Businesses Choose Raxe Tech for SEO
Technical Foundation First
Crawlability, indexation, site structure, and server-rendered content fixed before content work, because rankings cannot compensate for pages search engines struggle to read.
Built for AI Answer Engines
Structured data, clear question-and-answer formatting, and server-rendered HTML, because most AI crawlers read raw HTML and cannot run JavaScript.
Content Structured to Rank
Semantic heading hierarchy, internal linking, and pages targeted at genuine search intent rather than keyword repetition.
Schema & Structured Data
Organisation, service, FAQ, and breadcrumb markup so search engines and AI systems understand what each page represents.
Multilingual & International
Correct hreflang, canonical, and locale URL structure so each language version is indexed separately instead of competing with itself.
Measured, Not Assumed
Reporting against impressions, rankings, and conversions rather than vanity metrics that do not reflect business outcomes.
What’s Included
- Technical SEO audit and crawl analysis
- Indexation, canonical, and sitemap configuration
- Site structure and internal linking strategy
- On-page optimisation and heading hierarchy
- Schema markup (Organisation, Service, FAQ, Breadcrumb)
- Generative Engine Optimization (GEO) structuring
- Server-rendered content verification for AI crawlers
- hreflang and multilingual SEO setup
- Core Web Vitals and performance alignment
- Reporting on rankings, impressions, and conversions
Our Process
- 01
Audit
We assess technical health, indexation, and current visibility.
- 02
Strategy
Target queries and page structure mapped to search intent.
- 03
Technical Fixes
Crawlability, rendering, schema, and site structure addressed.
- 04
Content Optimisation
Pages structured for both search engines and AI answers.
- 05
Measurement
Baseline set and results tracked against it.
- 06
Ongoing Work
Iteration and reporting with ongoing support available.
Frequently Asked Questions
What is the difference between SEO and GEO?
SEO (search engine optimization) focuses on ranking in traditional search results, while GEO (generative engine optimization) focuses on being cited as a source in AI-generated answers from tools such as ChatGPT, Perplexity, and AI overviews.
Why does GEO require server-rendered content?
Most AI crawlers fetch raw HTML and do not execute JavaScript, so a site that renders its content client-side appears effectively blank to them, regardless of how it looks in a browser.
How long does SEO take to show results?
Timelines vary with competition, site authority, and the scale of technical issues, which is why a baseline is measured at the start and progress is reported against it rather than promised to a fixed date.
What is schema markup and why does it matter?
Schema markup is structured data added to a page that tells search engines and AI systems what the content represents — such as an organisation, a service, or a set of FAQs — making it easier to interpret and cite accurately.
Does SEO work for multilingual websites?
Yes, provided each language has its own indexable URL with correct hreflang and canonical tags, so versions are indexed separately rather than treated as duplicates competing with each other.
Is technical SEO more important than content?
Neither replaces the other. Technical work ensures pages can be crawled, rendered, and understood, while content determines whether they deserve to rank — which is why the technical foundation is addressed first.
How is SEO performance measured?
Performance is tracked through impressions, keyword rankings, organic traffic, and conversions, measured against a baseline recorded before work begins so the impact can be judged objectively.
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Let’s audit your visibility and build the technical and content foundation for both.
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